Tawinder Singh graduated with a BSc Honors in Mathematics and Physics from Delhi University, India. He later moved to the United States and started his fashion brand, Linzas, which soon evolved into what is today known as Jasz Couture. Tawinder is the CEO of Jasz and manages everything from designing to manufacturing, to being hands-on with all his customers. Tawinder believes in developing personal relationships and claims that the theory behind his success is his ability to connect and provide excellence in customer service. The respect he has achieved through his years of hard work and dedication to his brand exceeds all successes.

Pam Nierenberg is the National Sales Director for Jasz Couture. Pam is not only in charge of sales for all of Jasz’s largest accounts, she also helps design many Jasz’s most gorgeous gowns. Hard work and dedication to work is something that Pam never fails to show. In addition, Pam leads the Jasz trade shows across the country and travels to individual stores to add to Tawinder’s belief in creating a personal touch. Overall, with more than 20 years of being with Jasz, Pam plays an essential role in the Jasz dream team by helping define what is known as the Jasz Girl. That is, glamor founded on the principles of old Hollywood, femininity, and freedom. It’s young, it’s fun, it’s you … It's Jasz Couture!

Tawinder’s daughters, Linica Kaur and Jasmine Kaur, have recently joined the company, stepping into influential leadership roles that continue to shape the growth and evolution of Jasz Couture. Bringing a combination of business expertise, creative vision, and hands-on industry knowledge, both sisters play integral roles in the company’s ongoing success.

Linica Kaur, a graduate of the University of California, Riverside with a Bachelor of Science in Business Administration, serves as the Vice President of Manufacturing at Jasz Couture. In this role, Linica is deeply involved in the end-to-end production process, overseeing all manufacturing operations across the company’s factories. She is responsible for ensuring that every stage—from initial product development and sourcing of materials to production planning and final delivery—is executed with precision and efficiency. Linica works closely with production teams to maintain high quality standards, optimize workflows, and ensure that timelines are consistently met, helping the brand deliver exceptional garments to its clients.

Jasmine Kaur, who also earned her degree in Business Administration from the University of California, Riverside, further enhanced her expertise with an Associate of Arts and professional designation in Fashion Design from the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. She currently holds the position of Vice President of Marketing and Operations and also serves as the Head Designer for Jasz Couture. In her multifaceted role, Jasmine leads the creative direction of the brand, designing collections that reflect both current fashion trends and the company’s signature style. Alongside her design responsibilities, she oversees all marketing initiatives, ensuring that the brand maintains a strong, cohesive image across all platforms. Jasmine also manages and coordinates operational activities, streamlining processes and aligning departments to support the company’s strategic goals and continued expansion.